The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Dareful Handle
Agency: Saatchi & Saatchi / El Segundo + Le Truc / New York + Arcade Edit / Los Angeles + Radical Media / Santa Monica
Client: Toyota Category: Use of Humor
Call of the Mustaches
Agency: FCB / New York + Pringles | Kellanova
Client: Pringles Category: Use of Humor
Unbecoming Your Parents in Paris
Agency: Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Formula + Havas Street
Client: Progressive Insurance Category: Use of Humor
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken Category: Commerce
CAN YOU KFC IT?
Agency: McCann Worldgroup Romania / Bucharest + MRM Romania / Bucharest + UM Romania / Bucharest
Client: KFC Romania Category: Commerce
Sport the Fight
Agency: Wieden+Kennedy / São Paulo + MugShot / São Paulo + Ideal Axicom / São Paulo + Kaus / São Paulo
Client: Nike Brazil Category: Commerce
The Haunted Marketplace
Agency: Mojo Supermarket / New York + Creative X, Meta
Client: Meta / Facebook Category: Commerce
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Craft / Storytelling
SAVE US FROM THE USA
Agency: Stream and Tough Guy / Lisbon + Atlantic New York
Client: Change The Ref Category: Integrated / Omnichannel Campaigns for Good
Animal Alerts
Agency: L&C / New York + SERVICEPLAN GERMANY / Munich
Client: PetPace Category: Innovation / Use of Media in Integrated / Omnichannel
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix Category: Innovation / Use of Media in Integrated / Omnichannel
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola Category: Innovation / Use of Media in Integrated / Omnichannel
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company Category: Innovation / Use of Media in Integrated / Omnichannel
Finish It
Agency: Diamond + Terry Fox Foundation
Client: Terry Fox Foundation Category: Craft / Use of Technology
Burger King - Million Dollar Whopper
Agency: Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client: Burger King Category: Craft / Use of Technology
Raise Your Banners
Agency: Giant Spoon / New York + HBO Max + Empire State Realty Trust / New York
Client: HBO Max Category: Innovation / New Ideas in Integrated / Omnichannel
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Innovation / New Ideas in Integrated / Omnichannel
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: B2B Communications
Sleep with Rain
Agency: West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client: AT&T Business Category: B2B Communications
Don't Drink & Dive
Agency: Wieden+Kennedy / London + Pernod Ricard / Stockholm + WracK / London
Client: Malibu Category: Brand Partnerships
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela Category: Innovation / Execution in Integrated / Omnichannel
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Innovation / Execution in Integrated / Omnichannel
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company Category: Integrated / Omnichannel Campaign
European Election Campaign
Agency: HeimatTBWA\ Germany + Freie Demokraten (FDP) / Berlin
Client: Free Democrats (FDP) Category: Integrated / Omnichannel Campaign
The Comments Section
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client: Meat & Livestock Australia Category: Integrated / Omnichannel Campaign
The Merger
Agency: BBH USA / New York + J.M. Smucker Co. + Hungry Man / New York
Client: J.M. Smucker Category: Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Saatchi & Saatchi / El Segundo + Le Truc / New York + Arcade Edit / Los Angeles + Radical Media / Santa Monica
Client:
Toyota
Title:
The Dareful Handle
Category:
Use of Humor
Annual ID:
OS25_IG039M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
FCB / New York + Pringles | Kellanova
Client:
Pringles
Title:
Call of the Mustaches
Category:
Use of Humor
Annual ID:
OS25_IG040M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Formula + Havas Street
Client:
Progressive Insurance
Title:
Unbecoming Your Parents in Paris
Category:
Use of Humor
Annual ID:
OS25_IG041M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Ogilvy Australia / Sydney
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Annual ID:
OS25_IG030M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
McCann Worldgroup Romania / Bucharest + MRM Romania / Bucharest + UM Romania / Bucharest
Client:
KFC Romania
Title:
CAN YOU KFC IT?
Category:
Commerce
Annual ID:
OS25_IG031M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Wieden+Kennedy / São Paulo + MugShot / São Paulo + Ideal Axicom / São Paulo + Kaus / São Paulo
Client:
Nike Brazil
Title:
Sport the Fight
Category:
Commerce
Annual ID:
OS25_IG032M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Mojo Supermarket / New York + Creative X, Meta
Client:
Meta / Facebook
Title:
The Haunted Marketplace
Category:
Commerce
Annual ID:
OS25_IG033M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Craft / Storytelling
Annual ID:
OS25_IG044M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Stream and Tough Guy / Lisbon + Atlantic New York
Client:
Change The Ref
Title:
SAVE US FROM THE USA
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS25_IG036M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
L&C / New York + SERVICEPLAN GERMANY / Munich
Client:
PetPace
Title:
Animal Alerts
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG049M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client:
Netflix
Title:
Alcaraz Signs
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG050M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG051M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG052M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Diamond + Terry Fox Foundation
Client:
Terry Fox Foundation
Title:
Finish It
Category:
Craft / Use of Technology
Annual ID:
OS25_IG042M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client:
Burger King
Title:
Burger King - Million Dollar Whopper
Category:
Craft / Use of Technology
Annual ID:
OS25_IG043M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Giant Spoon / New York + HBO Max + Empire State Realty Trust / New York
Client:
HBO Max
Title:
Raise Your Banners
Category:
Innovation / New Ideas in Integrated / Omnichannel
Annual ID:
OS25_IG045M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Innovation / New Ideas in Integrated / Omnichannel
Annual ID:
OS25_IG046M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Annual ID:
OS25_IG034M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client:
AT&T Business
Title:
Sleep with Rain
Category:
B2B Communications
Annual ID:
OS25_IG035M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Wieden+Kennedy / London + Pernod Ricard / Stockholm + WracK / London
Client:
Malibu
Title:
Don't Drink & Dive
Category:
Brand Partnerships
Annual ID:
OS25_IG037M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Ogilvy / Taipei
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Brand Partnerships
Annual ID:
OS25_IG038M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client:
Sela
Title:
Unsilence the Crowd
Category:
Innovation / Execution in Integrated / Omnichannel
Annual ID:
OS25_IG047M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Innovation / Execution in Integrated / Omnichannel
Annual ID:
OS25_IG048M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG025M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
HeimatTBWA\ Germany + Freie Demokraten (FDP) / Berlin
Client:
Free Democrats (FDP)
Title:
European Election Campaign
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG026M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client:
Meat & Livestock Australia
Title:
The Comments Section
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG027M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
BBH USA / New York + J.M. Smucker Co. + Hungry Man / New York
Client:
J.M. Smucker
Title:
The Merger
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG028M